Joseph City, 13 miles east of Holbrook, is the oldest Mormon settlement in Arizona. It was named for Mormon prophet Joseph Smith.
The community was established in March 1876 as Allen's Camp. It became St. Joseph in 1878 and was then renamed Joseph City in 1923 to avoid confusion with St. Joseph, Mo.
Joseph City has few remaining Route 66 sites. The most notable is the nearby Jack Rabbit Trading Post established in 1949 by a guy named James Taylor. He took over a former snake farm and went with a jackrabbit theme.
The trading post promoted itself with signs as far east as Springfield, Mo., along Route 66. By the time they got to Arizona, travelers were exposed to dozens of billboards with a red jackrabbit on bright yellow billboards.
The "Here It Is" billboard at the Jack Rabbit Trading Post has become one of the most iconic photo ops for Route 66 roadtrippers.
The trading post at one time boasted of being the "Best known Trading Post in the Southwest."
Jack Rabbit Trading Post is operated by Cindy and Tony Jacquez. Her parents and grandparents also ran the trading post before it was bypassed by Interstate 40.
The trading post celebrated its 70th anniversary on July 6, 2019.
You'll know you're getting close to Joseph City when you see the smokestacks of the coal-burning Cholla Power Plant south of Interstate 40.
Next stop is Standing on a Corner of Winslow, Arizona: