There are many reminders of what a prosperous and modern town Douglas was nearly a century ago.
G Avenue was crowded with merchants, banks and the Grand Theater, acclaimed as the best in the West when it opened in 1919. The 1,600-seat Grand hosted musicals, movies and traveling shows with John Phillip Sousa and a young Ginger Rogers.
In 1913, El Paso & Southwestern Railroad built an impressive Beaux Arts-style depot in Douglas that was busy with passenger traffic heading in every direction. The railroad added the El Paso & Southwestern YMCA in 1905, a sprawling Mission Revival building, for its employees.
Douglas’ most prominent building is the five-story Gadsden Hotel with its elegant lobby of white Italian marble, a Tiffany stained- glass skylight and gold ornamentation. The original 1907 hotel was destroyed in a 1929 fire but was replaced within the year by the current 150-room Gadsden, designed by Henry C. Trost, the Southwest’s most prominent architect of the early 20th century.
Mining executives, ranchers and politicians did their business at the Gadsden and its Saddle and Spur Tavern for six decades before the decline of Douglas’ smelters and mining industry. The historic hotel has the required ghost stories and a legend of Pancho Villa riding his horse in the lobby, chipping off a sliver of marble from the grand staircase.
John Huston filmed “The Life and Times of Judge Roy Bean” with Paul Newman in the Gadsden in 1972.
Gadsden embodies town's golden age
Today, the Gadsden is a bellwether of Douglas. It’s magnificent lobby is a legacy of the town’s prosperity but it clearly needs an infusion of millions of dollars to upgrade its well-worn infrastructure. The aging hotel owner, who bought the property nearly 30 years ago for $1 million, sold it to a Douglas couple in December 2016 for an undisclosed price.
Meanwhile, tourism and the town’s economy have struggled since the last smelter shut down in 1987. A state prison and the Border Patrol provide hundreds of jobs but are not exactly an inviting presence for travelers. A Walmart and other commercial developments near the border have gutted commerce from once-thriving G Avenue.
Tourists don’t seem to make it past Bisbee, 30 miles away, and to the casual traveler there is little to draw them to Douglas.
Growth and economic vitality has moved across the border to Agua Prieta. The Sonoran town with 80,000 residents is nearly five times larger than Douglas. Aqua Prieta’s maquiladoras, cross-border factories set up by American companies, provide thousands of low-wage jobs.
Unfortunately, there is little investment on the American side in major industries that could revive Douglas. The town has historic neighborhoods, hundreds of historic buildings and the infrastructure to thrive if some white knight tech company came calling.
Douglas also has a tolerable climate at an elevation of 4,000 feet with milder summer temperatures than much of the Arizona desert and a mild winter. In the first half of the 20th century, Douglas was a crossroads for tourists traveling by rail, air and later automobiles.
U.S. 80, a southern cross-country route, was touted as the Broadway of America for motorists. Douglas boosters noted it was the “all-year high-gear” highway without the steep grades and snow of Route 66.
American Airlines flew to Douglas after 1929 and its location on the border made it attractive during Prohibition. The pitch to tourists was “Douglas sunshine and Agua Prieta moonshine.”
That proximity to the border and the night life of Agua Prieta is in contrast to the town’s early ambition of being a wholesome, modern place, unlike rowdier Bisbee with its saloons and brothels.
Pulitzer Prize-winning writer Thornton Wilder, who at age 65 discovered Douglas by chance in 1962, was known to close down the Gadsden bar with his drinking buddies and head for a nightcap in Agua Prieta. Wilder was looking for an escape and rejuvenation when his 1957 Thunderbird broke down on a cross-country trip outside of Douglas in late May of 1962.
'Our Town' author found refuge in Douglas
He checked into the Gadsden and stayed for two months before renting a three-room apartment, according to Tom Miller’s story in Smithsonian. Wilder wrote the beginning of his 1967 novel “The Eighth Day” in Douglas in between trips in southeastern Arizona and to the University of Arizona library in Tucson, 120 miles away.
“Doc” or “the Professor” as he was known, according to Miller, eventually grew weary of the small-minded slurs of some of Douglas’ townsfolk and moved away in late November of 1963, spending 18 months in the town. “The Eighth Day” won the National Book Award. Wilder, who died in 1975, never returned to Douglas, the place where his novel was hatched.
Wilder is a polar opposite of the hard-working miners who inhabited Douglas during its half-century of good fortune. Yet Douglas in the early 1900s seems to have its similarities to the Grover’s Corner of Wilder’s play “Our Town.”
Maybe nothing can save Douglas and the Gadsden Hotel from their decline, but it’s fun to imagine a renaissance of both. A thriving Douglas could restore its architectural heritage, including the Grand Theater and YMCA. The town could pay homage to its mining past.
And maybe it's farfetched but how about Thornton Wilder Days? Local and visiting scholars could pontificate at Cochise College on the brilliance of the literary lion, but the weekend event would have to include storytelling and drinking at the Saddle and Spur and a last call in Agua Prieta.